Have you ever felt like you’re giving your business your all, but you’re not hitting your goals? It’s the worst feeling, right? I’ve been working with entrepreneurs and CEOs for over 10 years and I have seen many hardworking visionaries not meet their goals. It’s never due to a shortage of talent or passion, it usually comes down to a lack of strategy or a lack of a strong foundation.
But regardless of the reason, it can be frustrating to put in SO much effort and not see the results you want. Here are five common reasons you might not be hitting your goals…that you might not expect. Let’s take a look at them one by one.
Table of Contents:
You're Not Building Your Audience Diversely.
This basically means you aren’t building your audience in a diverse way by using multiple channels to reach your target ICA. Not everyone on social is getting your emails and vice versa. Your audience is the foundation of your business, and if you’re only marketing through a single channel, you’re missing out on potential customers. In addition to diverse channels of communication, you need to make sure your marketing strategy is inclusive and speaks to the different purchase stages within your ICA. Take the time to understand the needs and interests of the different stages and tailor your messaging accordingly.
Your audience is the foundation of your business, and if you're only marketing through a single channel, you're missing out on potential customers.
You're not creating products with a clear purpose and at a variety of price points.
Your products should solve a specific problem or meet a specific need for your customers. They should also have a clear message that resonates with your target audience. Additionally, offering products at different price points ensures that you’re appealing to a wider range of customers with different budgets. By doing this, you can increase your revenue and help more people benefit from your products.
Your products should solve a specific problem or meet a specific need for your customers.
Your products aren't scalable.
Scalability is crucial for any business looking to grow and expand. If your products aren’t scalable, you’ll struggle to keep up with demand and may even turn away potential customers. To ensure scalability, you need to have a clear process in place for production, fulfillment, and delivery. You should also be constantly looking for ways to streamline your operations and increase efficiency. This will not only help you meet demand but also reduce your costs and increase your profits.
If your products aren't scalable, you'll struggle to keep up with demand and may even turn away potential customers.
You're Constantly Working IN The Business Instead Of ON The Business.
As an entrepreneur, it can be easy to get caught up in the day-to-day tasks of running your business. However, if you’re constantly working in the business (we’re talking admin tasks, dealing with tech issues, and fielding all customer inquiries), you may be missing out on opportunities to grow and expand. To hit your goals, you need to be working ON the business. This means setting aside time to develop new products, acting as the face of your brand, and building strategic partnerships. By doing this, you can take your business to the next level and achieve your goals.
To hit your goals, you need to be working on the business as well. This means setting aside time to develop new products, acting as the face of your brand, and building strategic partnerships.
You're Wasting Your Own Time
As a business owner, it’s important to recognize your strengths and weaknesses. While you may be great at certain tasks, there may be others that are better left to someone else. By hiring experts in areas such as marketing, finance, or web design, you can free up your own time to focus on what you do best. This will not only increase your productivity but also help you achieve your goals more quickly.
As a business owner, it's important to recognize your strengths and weaknesses. While you may be great at certain tasks, there may be others that are better left to someone else.
The Key to Hitting Your Goals
The key (and common thread) in it all? – Start with building a SOLID strategy that makes you feel alive and aligned. This means feeling confident about your offers, brand, sales, and the way you consistently show up. All of the reasons above might seem very different but at the root of it, they all rely on the presence of a solid strategy. Achieving your goals is much easier when you have a place to start.
The key (and common thread) in it all? - Start with building a SOLID strategy that makes you feel alive and aligned.
Get Targeted Support
Of course, there are countless reasons why you might not be hitting your goals as an entrepreneur because every business has its own unique challenges. If you’re still feeling stuck and need some personalized guidance, I’d love to chat with you during a Power Hour. During this hour, we’ll focus on addressing your most pressing challenges, such as diversifying how you grow your audience or creating purposeful products at the right price points. It’s all about providing you with the support, clarity, and strategy you need to solve the problems keeping you stuck.