Do you know who your optimal customer is? Do you understand their pains, their goals, and the challenges they face? Can you verbalize how your product or service helps this customer? If you struggled to answer any of these questions,
Diverse teams are more likely to perform at a higher level than their competitors, make better decisions, and drive more revenue on average. The competitive advantages of fostering a diverse workplace of genders, races, ethnicities, sexual identities, and more are
When it comes to creating content, there’s no reason to reinvent the wheel. Through content repurposing it’s possible to create content once and repurpose it many times to be able to provide information to your audience in a variety of
If you didn’t know it already, I’m obsessed with standard operating procedures (SOPs). And if you are not, then you should be. They are the foundation to building reliable systems, quality control, consistency, and efficiency for your business. They are
If you’re anything like me, you don’t need a great idea, you need to make a great idea happen. I rarely struggle with ideas. I am surrounded by amazing, inspiring, creative thinkers. Their “Aha” moments floor me. Their new plans,
Magic happens when people gather with intention. As a business owner, you want to make sure the right people are gathered and they are doing what they are meant to do. Otherwise you end up with lacklustre magic. As humans,
As a busy mom and business owner, I have a hard time shutting my brain down at the end of the day. I always have a long to do list and I work very hard. I get such an adrenaline
“Flying by the seat of your pants” is an expression that came from the second world war to describe their approach to flying when they couldn’t rely on instruments or when the weather got in the way. When it’s a
Something that is unavoidable in business is the need to have hard conversations. These are never fun but they are very necessary. They are necessary for me as a consultant and also when I act on behalf of my clients.
What are testimonials? Testimonials are social proof that a prospect or customer is about to make the right decision by hiring you. They humanize your brand, show the longevity of your services, and demonstrate the real value of what you
